Services About Location & Hours FAQ Blog 📞 Call (414) 545-6747
Serving West Allis Since 1946 · Est. 70+ Years

Gentle, Trusted Dental Care
in West Allis, WI

Family dentistry, cosmetic treatments, Invisalign, and emergency care — all from a practice that has earned the trust of West Allis families for generations.

Accepting New Patients Same-Day Emergency Care Most Insurance Accepted Marquette-Trained Dentists
70+
Years Experience
2000+
Happy Clients
100%
Personalized Care
24+
Different Services

Complete Dental Care for Every Age

From your child's first cleaning to full smile makeovers, we handle it all under one roof in West Allis.

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Preventive Dentistry

Routine cleanings, exams, X-rays, fluoride treatments, and sealants to catch problems early and keep your smile healthy year-round.

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Restorative Dentistry

Fillings, crowns, bridges, and dentures to restore function and appearance. We use tooth-colored materials that blend naturally with your smile.

Cosmetic Dentistry

Teeth whitening, porcelain veneers, and bonding to give you the confident smile you deserve. We tailor each treatment to your goals.

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Invisalign® Clear Aligners

Straighten your teeth discreetly with Invisalign. No metal brackets or wires — just clear, removable aligners that fit your lifestyle.

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Dental Implants

Permanent tooth replacement that looks, feels, and functions like a natural tooth. Implants are the gold standard for missing teeth.

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Emergency Dental Care

Broken tooth, severe toothache, lost filling? Call us immediately — we prioritize same-day emergency appointments for patients in pain.

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Pediatric Dentistry

Gentle, age-appropriate care for children of all ages. We make first dental visits positive so kids grow up unafraid of the dentist.

New to West Allis? Accepting New Patients Now.

Most dental insurance plans accepted — including Delta Dental, MetLife, Guardian, and more.

Book Your First Appointment →

Three Dentists. One Team. Decades of Trust.

Our doctors bring together generations of experience and a shared commitment to gentle, thorough care for every patient.

Dr. William Wong DDS

Dr. William Wong DDS

Marquette University School of Dentistry · 1984 Honors Graduate

A 1984 honors graduate of the Marquette University School of Dentistry, Dr. Wong carries on the rich tradition and philosophy of care established by his father, Dr. William H. Wong, in 1946 at this same location.

The dental profession has recognized and awarded Dr. Wong for his superior manual dexterity. This is reflected in his gentle touch and technical expertise. He enjoys working with all age groups.

His up-to-date knowledge of dental techniques and innovations allows him to provide excellent yet affordable dental care. His easygoing style, combined with foresight and attention to detail, are trademarks of his work.

Dr. Wong works very closely with his clinical assistants to provide genuine caring in your dental care.

Dr. Joon Jae Park DDS

Dr. Joon Jae Park DDS

Marquette University School of Dentistry · 2016 Honors Graduate · Bilingual (English / Korean)

A 2016 honors graduate of the Marquette University Dental School, Dr. Park is dedicated to providing the highest quality comprehensive care to ensure that his patients have optimum oral health. To achieve this goal, he is committed to continuing education and lifelong learning.

Dr. Park, who moved to Wisconsin from South Korea in 2004 as an exchange student, is fluent in both English and Korean.

Dr. Dave Xiao DMD

Dr. Dave Xiao DMD

Midwestern University College of Dental Medicine

Dr. Dave Xiao is a graduate of the Midwestern University College of Dental Medicine, supported by advanced training in biomedical science and a nursing background. This strong foundation allows him to provide thoughtful, whole-patient care with a gentle, precise approach.

Drawn to dentistry's blend of science, skill, and personal connection, Dr. Xiao is committed to helping patients improve both their oral health and confidence. He emphasizes prevention and takes time to educate patients so they feel informed and comfortable with their treatment.

Outside the office, he enjoys cooking, traveling, hiking, fishing, and relaxing with a good show—hobbies that help him relate to patients and create a welcoming experience for every visit.

A Trusted Part of West Allis for Over 70 Years

Gentle Smiles Dentistry has been a trusted part of the West Allis community for over 70 years — delivering modern, comfortable, and patient-focused care for every generation.

Individualized Treatment

We listen first. Every treatment plan is tailored to your goals and comfort level.

Modern, Precise Dentistry

From preventive care to advanced restorative treatments, we use proven techniques and modern technology.

Decades of Trusted Expertise

Established in 1946, our practice has served generations of West Allis families.

Call Now (414) 545-6747
Dr. Wong and Dr. Park at Gentle Smiles Dentistry

What Patients Say About Us

Trusted by West Allis families for generations. Here is what some of our patients have shared.

★★★★★

"Dr. Wong has been my dentist for over 20 years. He is the most thorough dentist I have ever had. He explains everything clearly and never rushes. I drive from Wauwatosa specifically to see him."

— Karen M., West Allis
★★★★★

"My kids were terrified of the dentist before we came here. Dr. Park is so patient with them — now they actually look forward to their appointments. Unbelievable transformation."

— David L., Milwaukee
★★★★★

"I broke a tooth on a Saturday morning and called in a panic. They got me in first thing Monday and had a crown on within a week. Fast, professional, and the price was more than fair."

— Tom B., West Allis
★★★★★

"Dr. Park did my Invisalign and the results are incredible. He was transparent about the timeline and checked in regularly. I could not be happier with how my smile turned out."

— Ji Young K., Milwaukee
★★★★★

"Three generations of my family have been coming here. My grandmother started with the original dentist in the 70s. The office has modernized but the personal care has never changed."

— Sandra R., Greenfield
★★★★★

"As a Korean-speaking patient I was nervous about communication, but Dr. Park speaks Korean fluently. It made the entire experience so much more comfortable. Highly recommend to the Korean community."

— Hyun S., Wauwatosa
See All Google Reviews ↗

West Allis Dental Office — Location & Hours

Address

1947 S 60th St
West Allis, WI 53219

📞 (414) 545-6747

Conveniently located off S 60th St, serving West Allis, Milwaukee, Wauwatosa, Greenfield, and surrounding communities.

Monday 8:00 AM – 6:00 PM
Tuesday 8:00 AM – 6:00 PM
Wednesday 8:00 AM – 6:00 PM
Thursday 8:00 AM – 6:00 PM
Friday & Saturday By Appointment
Sunday Closed

Frequently Asked Questions

Are you accepting new patients in West Allis?
Yes! We are currently welcoming new patients of all ages. Call (414) 545-6747 to schedule your new patient exam and cleaning.
What dental insurance plans do you accept?
We accept most major PPO dental insurance plans including Delta Dental, MetLife, Guardian, Cigna, and others. Call our office and we will verify your specific benefits before your appointment.
Do you offer emergency dental appointments?
Yes. If you have a dental emergency — severe toothache, broken tooth, knocked-out tooth, or lost filling — call us at (414) 545-6747 right away. We prioritize emergency patients for same-day care whenever possible.
How long has this practice been in West Allis?
Gentle Smiles Dentistry has been serving the West Allis community since 1946 — over 70 years. We have cared for multiple generations of local families.
Do you offer Invisalign in West Allis?
Yes. Dr. Park offers Invisalign clear aligner treatment. Schedule a free Invisalign consultation to see if it's the right fit for your smile goals and timeline.
Do you see children for pediatric dentistry?
Absolutely. We welcome patients of all ages, including young children. Our team is experienced at making dental visits comfortable and positive for kids so they build healthy habits early.
Is there a dentist who speaks Korean?
Yes. Dr. Joon Jae Park is fully bilingual in English and Korean. Korean-speaking patients are welcome to communicate with him in their preferred language throughout their appointment.